Digital marketing has revolutionized conventional marketing methods. E-commerce has emerged as an economical marketing option due to its minimal marketing budget. The retail e-commerce sales in Canada amounted to C$1.2 billion in 2017, with the number of digital buyers expected to reach 20 million by 2019.

Strong online presence is mandatory for businesses seeking ways to penetrate the market. Web coverage isn’t only the promotional need of large enterprises. Whether it’s a small business or start-up, the importance of web coverage remains the same.

According to the statistics of 2017, an estimate of 2,100 to 2,700 start-ups were operating in Toronto. With a cutthroat competition, it’s important for entrepreneurs to implement effective digital marketing strategies for securing their place in the market.

Here’s why developing a strong web presence benefits start-ups:

1. Cost-effectiveness

A start-up has a limited budget which requires an efficient allocation of resources. Websites serves as a cost-effective marketing tactic in such a scenario. It allows the business to reach a large number of customers without investing in pamphlets and other promotional activities.

2. Accessibility

Customers research products before buying them. By creating a website that’s optimized with the search engine, a business can direct high traffic to its website. This high traffic results in high sales for the business. A website that appears on top of the search engine portrays a credible image.

The age of the internet has provided everything on-the-go. Customers are inclined toward businesses that allow online purchase. If your website provides a customer-friendly interface with online order placing service, you’re already a winner.

3. Rapid Marketing

With the right SEO and website content, you can easily secure your place on top of the search list. Once your website reaches the top, it receives more views. For a start-up, it’s an effective way to boost sales.

4.Hassle-free Promotion